Leads management software
Leads management software with predictive scoring
- Challenge
- A lending team was working its pipeline in submission order. High-intent applicants waited behind enquiries that were never going to convert, and the sales team's own sense of which was which had never been tested against the outcomes.
- Approach
- We built the leads platform covering capture, routing, activity tracking and reporting, then layered a scoring model trained on historic conversion data on top. The queue is now ordered by likelihood to convert, with the reasons for each score visible so the team can disagree with it and have that disagreement feed back into training.
27%
improvementlift in qualified-lead conversion
- Next.js
- Python
- scikit-learn
- MLflow
- AWS
- Docker
Outcome
The pipeline reordered itself around intent rather than arrival time, and reps stopped spending their first hour deciding who to call.
Sector: Banking & Fintech